Brand Guidelines

Color

Undertones of
Nature and Design

FLOR’s brand colors are intentionally diverse, organized around two core palettes: Natural and Design. Together, they reflect the brand’s values and focus on sustainability and humanity throughout the design process.

Natural undertones are cool greys; Design undertones are warm. Each palette includes accent colors that can be used interchangeably to highlight the connection between nature and design.

Color

Palette

FLOR Core

FLOR’s signature yellow remains the centerpiece of the brand palette—the color values have been set to balance brightness with natural tones, ensuring optimal clarity and precision in every use case.

1 / 3

Primary

FLOR Core

CMYK

RGB

Hex #F1BD19

Natural Set

2 / 3

Cool Undertones
and Natural
Accents

Undertones

Natural Undertone 01

CMYK

RGB

Hex #363D39

Natural Undertone 02

CMYK

RGB

Hex #757C78

Natural Undertone 03

CMYK

RGB

Hex #BCC0BC

Natural Undertone 04

CMYK

RGB

Hex #EAEFF2

Accents

Natural Green 01

CMYK

RGB

Hex #45655E

Natural Green 02

CMYK

RGB

Hex #5D7260

Natural Green 03

CMYK

RGB

Hex #D0D1C3

Natural Green 04

CMYK

RGB

Hex #F5F3EA

Natural Blue 01

CMYK

RGB

Hex #3B546D

Natural Blue 02

CMYK

RGB

Hex #CADDDF

Natural Red 01

CMYK

RGB

Hex #6F3C3F

Natural Red 02

CMYK

RGB

Hex #E2D0D4

Natural Violet 01

CMYK

RGB

Hex #716678

Natural Violet 02

CMYK

RGB

Hex #C5C7D2

Design Set

3 / 3

Warm Undertones
and Bright
Accents

Undertones

Design Undertone 01

CMYK

RGB

Hex #3C383E

Design Undertone 02

CMYK

RGB

Hex #847878

Design Undertone 03

CMYK

RGB

Hex #C0BBBD

Design Undertone 04

CMYK

RGB

Hex #F4F2ED

Accents

Design Teal

CMYK

RGB

Hex #A1DBE4

Design Blue

CMYK

RGB

Hex #70A4D8

Design Coral

CMYK

RGB

Hex #FAB38B

Colorways

Combining Nature and Design

Colorways can be created by mixing palettes to reflect tones found in the imagery and stories featured in the catalog/website.

Pairing Examples

Timber

Natural Red 01

Design Undertone 04

Design Undertone 01

Design Undertone 03

Graphite

Design Undertone 02

Design Undertone 04

Design Undertone 01

Design Undertone 03

Cool Rain

Design Undertone 03

Design Undertone 04

Design Undertone 01

Natural Blue 02

Restful

Design Blue

Natural Undertone 04

Natural Undertone 01

Natural Blue 02

Horizon

Natural Blue 02

Design Undertone 04

Natural Green 02

Natural Green 03

Citrus

FLOR Yellow

Design Undertone 04

Natural Green 01

Natural Green 03

Water/Sun

FLOR Yellow

Design Undertone 04

Natural Blue 01

Natural Blue 02

Warmth

FLOR Yellow

Design Undertone 04

Design Undertone 01

Design Coral

Nightshade

Natural Blue 01

Design Undertone 04

Natural Undertone 01

Design Undertone 03

Linen

Design Teal

Design Undertone 04

Design Blue

Natural Undertone 03

Tropic

Design Coral

Natural Undertone 04

Natural Undertone 01

Natural Green 02

Pine

Design Teal

Natural Undertone 03

Design Undertone 01

Natural Green 02