FLOR’s brand colors are intentionally diverse, organized around two core palettes: Natural and Design. Together, they reflect the brand’s values and focus on sustainability and humanity throughout the design process.
Natural undertones are cool greys; Design undertones are warm. Each palette includes accent colors that can be used interchangeably to highlight the connection between nature and design.
FLOR’s signature yellow remains the centerpiece of the brand palette—the color values have been set to balance brightness with natural tones, ensuring optimal clarity and precision in every use case.
FLOR Core
CMYK
RGB
Hex #F1BD19
Natural Undertone 01
CMYK
RGB
Hex #363D39
Natural Undertone 02
CMYK
RGB
Hex #757C78
Natural Undertone 03
CMYK
RGB
Hex #BCC0BC
Natural Undertone 04
CMYK
RGB
Hex #EAEFF2
Natural Green 01
CMYK
RGB
Hex #45655E
Natural Green 02
CMYK
RGB
Hex #5D7260
Natural Green 03
CMYK
RGB
Hex #D0D1C3
Natural Green 04
CMYK
RGB
Hex #F5F3EA
Natural Blue 01
CMYK
RGB
Hex #3B546D
Natural Blue 02
CMYK
RGB
Hex #CADDDF
Natural Red 01
CMYK
RGB
Hex #6F3C3F
Natural Red 02
CMYK
RGB
Hex #E2D0D4
Natural Violet 01
CMYK
RGB
Hex #716678
Natural Violet 02
CMYK
RGB
Hex #C5C7D2
Design Undertone 01
CMYK
RGB
Hex #3C383E
Design Undertone 02
CMYK
RGB
Hex #847878
Design Undertone 03
CMYK
RGB
Hex #C0BBBD
Design Undertone 04
CMYK
RGB
Hex #F4F2ED
Design Teal
CMYK
RGB
Hex #A1DBE4
Design Blue
CMYK
RGB
Hex #70A4D8
Design Coral
CMYK
RGB
Hex #FAB38B
Colorways can be created by mixing palettes to reflect tones found in the imagery and stories featured in the catalog/website.
Timber
Natural Red 01
Design Undertone 04
Design Undertone 01
Design Undertone 03
Graphite
Design Undertone 02
Design Undertone 04
Design Undertone 01
Design Undertone 03
Cool Rain
Design Undertone 03
Design Undertone 04
Design Undertone 01
Natural Blue 02
Restful
Design Blue
Natural Undertone 04
Natural Undertone 01
Natural Blue 02
Horizon
Natural Blue 02
Design Undertone 04
Natural Green 02
Natural Green 03
Citrus
FLOR Yellow
Design Undertone 04
Natural Green 01
Natural Green 03
Water/Sun
FLOR Yellow
Design Undertone 04
Natural Blue 01
Natural Blue 02
Warmth
FLOR Yellow
Design Undertone 04
Design Undertone 01
Design Coral
Nightshade
Natural Blue 01
Design Undertone 04
Natural Undertone 01
Design Undertone 03
Linen
Design Teal
Design Undertone 04
Design Blue
Natural Undertone 03
Tropic
Design Coral
Natural Undertone 04
Natural Undertone 01
Natural Green 02
Pine
Design Teal
Natural Undertone 03
Design Undertone 01
Natural Green 02