Typography plays a critical role in establishing the tone of FLOR’s brand expression. The system is built around four typefaces, including a new custom display font, all strategically picked to complement and balance one another.
Predefined paragraph styles and baselines will help maintain consistency and clarity in all brand pieces and communications.
Paragraph styles have been established to quickly pick up and use in any hand-held sized print materials. Do not create additional styles — these styles are designed to cover all needs. Simply load in the paragraph styles from the guidelines document by going to the menu within the Paragraph Styles palette, selecting Load Paragraph Styles and finally choosing this document.
All hand-held sized print materials are built on a 6pt baseline grid which helps to create consistent alignments throughout the system. The leading (line-height) of all character styles should be divisible by 6pt. All type should be set to align to baseline. This can be done through Paragraph Style Options > Indents and Spacing > Align to Grid or the bottom right of the Paragraph palette.
The primary type in the FLOR system, Worchester EF is friendly by design. A humanist type, it is highly readable and approachable, balancing warmth and easy confidence with a sense of play. At large sizes, in Demi-Bold weight, it commands attention and interest. As body copy, it remains legible and user-friendly. It comes in a variety of bold weights, and along with italics, can be used for emphasis.
Replica Pro is a highly functional, utilitarian sans serif type that maintains legibility even in smaller use cases, such as inline titles and supporting details like product color names or image captions. It reflects some of the details of FLOR Mono and pairs well with Worchester to maintain balance across any written piece.
Pragmatic and diagrammatical, Pitch is ideal for smaller, technical details and numerical specifications (such as price or sizing information). It shares certain geometric characteristics with Replica to ensure unity and cohesion across the type system.
All instances of Worchester EF should have an altered Word Spacing of 90%, 90%, 100%. Word Spacing can be accessed through Paragraph Styles > Style Options > Justification or through Paragraph > Options > Justification.
All instances of Worchester EF should set with Optical Kerning. This can be set through the Paragraph Style Options or through the Character Palette.
All Worchester EF paragraph styles have specific tracking. H1 is tracked to 10. H2, Product Names and Pull Quotes are all tracked to 20. Body is tracked to 25. Manually adjusting tracking for specific lines of type is allowable in order to prevent orphans and widows or to smooth out paragraph rags — this adjustment shouldn’t extend past 10 above or 10 below original setting.
All instances of Replica Pro should set with Metric Kerning. This can be set through the Paragraph Style Options or through the Character Palette.
All Replica Pro paragraph styles have specific tracking. Inline Titles are tracked to 150, Body is tracked to 15 and Details are tracked to 25. Manually adjusting tracking for specific lines of type is allowable in order to prevent orphans and widows or to smooth out paragraph rags — this adjustment shouldn’t extend past 10 above or 10 below original setting.
All instances of Pitch should set with Metric Kerning. This can be set through the Paragraph Style Options or through the Character Palette.
All Pitch paragraph styles have specific tracking. Diagrammatic styles are tracked to 25. Manually adjusting tracking for specific lines of type is allowable in order to prevent orphans and widows or to smooth out diagrammatical notes — this adjustment shouldn’t extend past 10 above or 10 below original setting.
